Blog Post

Community Engagement Principles for a Healthy Virginia

Community Engagement Principles for a Healthy Virginia

April 23, 2020

While most plans are generated with the best of intentions, many fall short and become shelf documents simply because the stakeholders needed to ensure implementation are not able to see their own realities and needs reflected in the plan. Authentically engaging stakeholders is the key to moving the Action Plan for a Healthy Virginia from vision to reality to ensure all Virginians can reach their full health potential.

When designing an authentic community engagement strategy, consider the following:

Understand the “why”

People are often bombarded with messaging around healthy living/eating and yet obesity and other health challenges continue to be a problem. It is not only important to understand the behaviors that are or not occuring, but why so that solutions go beyond the surface to address deeply rooted issues.

Tools & Tactics

We often use the activity of five “whys” to help point us in the direction of uncovering root causes. We identify the challenge and then ask “why does/did this happen?” and once that is answered, we again ask “why does/did this happen?” and continue to repeat it a few more times. The number of times you ask the why is less important. Rather, the deeper issues emerge when you go beyond the initial statement to uncover the underlying cause of a particular behavior and addressing that.

Community design team member Jabin Ahmed mapping the root causes of racism and lack of representation within institutions in Hudson, NY.

Observe reality, don’t just hear about it

Before making assumptions about stakeholders, we need to understand what’s really going on. While we can get some understanding of a person’s lived reality by simply asking them, sometimes asking questions is not enough. Really understanding a person’s experience might require you to put yourself in their shoes and observe them in their element.

Observations can tell the story of an actual reality. What we say we do versus what we actually do might vary. Not because we are intending to lie, but sometimes we tend to speak more aspirationally than we live (e.g., I say I work out four days a week, but if you follow me around for a week, it may actually only be twice a week). We also just tend to forget details or don’t disclose them because they don’t feel significant enough. In some cases, we might observe something wildly different than what we heard. In other cases, our observation might just validate what we already heard. The intent here is not to catch anyone out, but rather to recognize that there is a chance that we might uncover new or different information.

Tools & Tactics

Observe people in their context to get a much deeper look into their day-to-day challenges and needs, painting a much richer and truer picture of what’s really going on.

Observation of a group-based doctor’s visit in Ruli, Rwanda

Allow people to see themselves in the solutions

In order for people to feel motivated and invested for a long period of time, they need to be able to see themselves in any plan. With regard to the Action Plan for a Healthy Virginia, while the strategies might serve as a north star, there are still some gaps that community members and other stakeholders can help fill. Letting community members brainstorm specific tactics around a particular strategy can give them ownership of an idea and the subsequent idea is more likely to be a result of what someone actually said they need and want, rather than an assumption.

Tools & Tactics

Keep the ask open-ended. We often phrase our brainstorming prompts as “How Might We”s. For example, one of the strategies in the Action Plan for a Healthy Virginia is “Promote exclusive breastfeeding for the first 6 months of life and continue breastfeeding with the introduction of solid foods until the age of 1 year or older.” You could come up with a number of solutions that fit this strategy and start to implement them, crossing your fingers and hoping your guess is right. Or you might ask communities and mothers themselves, “How might we promote breastfeeding among mothers of young children?”, which could potentially result in dozens of ideas that are community-driven that could then be narrowed and implemented.

Mother with her young child participating in an Ideas Workshop for the design of a Newborn Welcome Kit for new parents

The Action Plan for a Healthy Virginia has the potential to make a big difference in people’s lives. While the Plan will require investment and collaboration from a number of entities, the role of communities will be a key factor in determining success. It will be imperative that communities see their realities reflected in efforts and clear opportunities for how they can be a part of the decisions that impact their health and the health of their future generations.


Kareeshma Ali
Kareeshma Ali is a Design Research Lead at Greater Good Studio, a social impact design agency based in Chicago. With over a decade of experience in place-based work, she has collaborated with grassroots organizations, residents, and city agencies on projects ranging from testing quick, tactical interventions to developing long-term master plans. Kareeshma continues to work in diverse contexts, while always striving to practice thoughtful community engagement and co-creating design solutions with local communities.

Kareeshma holds a dual Masters in Architecture and Urban & Regional Planning, and a Post-Professional Certificate in Social and Environmental Design. She  regularly writes and speaks on the topic of authentic and meaningful engagement.

Reimaging School Nutrition: Lesson from Alexandria City Public Schools

Reimaging School Nutrition: Lesson from Alexandria City Public Schools

March 10, 2020

At Alexandria City Public Schools (ACPS), we are committed to ensuring that all children have the nutrition they need to thrive. We are first and foremost in the business of making and serving food. In fact, the ACPS Strategic Plan for 2020 includes the goal of increasing healthy meals and nutrition so that all students are ready to learn and reach their full academic and health potential.  With a Free and Reduced Meal Rate of greater than 60%, we have our work cut out for us.

To achieve the goals outlined in our strategic plan, ACPS School and Nutrition Services (ACPS Nutrition) will be working tirelessly to increase access to nutritious, appealing school meals and to implement lessons on the importance of nutritious foods. We rely on the expertise of Registered Dietitian Nutritionists, School Nutrition Specialists, and Financial Analysts. Their expertise and experience allow us to plan nutritious meals and snacks that meet and/or exceed federal guidelines in an affordable manner. In the Fall of 2019, ACPS hired its first Executive Chef, who will be responsible for increasing the frequency of scratch-made entrees, staff culinary training, local foods, and sustainability efforts within the ACPS Nutrition programs.

As regulated by the Virginia Department of Education and the Child Nutrition Programs, we serve traditional breakfast, lunch, snacks, supper, and summer meals. We are committed to experimenting with new ways of delivering food to increase access and quality. Here is a snapshot of some of the innovative ways we are working to achieve this goal:

Meal Service

  • Breakfast After the Bell — With funding from the American Dairy Association Northeast and No Kid Hungry for supplies and equipment, we implemented a Breakfast After the Bell program in seven schools. These programs are designed to expand school breakfast participation by making breakfast a part of the school day and have been shown to reduce tardiness, absenteeism, and negative behavioral issues during the school day. 
  • Breakfast in the Classroom – ACPS Nutrition is implementing this model in several of our schools. Students eat together while receiving morning announcements or brief nutrition education lessons. This removes the stigma of participating in breakfast which has long been associated with having a free or reduced-price meal status. 
  • Grab and Go Breakfast – This model of meal service provides quick options for older students to pick up breakfast and head to class. Older students are not always hungry first thing in the morning or their buses may arrive too late to school for them to participate in a traditional breakfast model. 
  • Greens & More Bar — With funding from former First Lady Michelle Obama’s Let’s Move Campaign, ACPS has been able to expand exposure to fresh produce through new self-select salad bars at every elementary and K8 school. Children are more likely to consume fruits and vegetables when they have selected the item for themselves.
  • Summer and after-school meals for the City of Alexandria and ACPS — Through this program ACPS, in partnership with school administrators, non-profits, and parents we have implemented an aggressive outreach campaign to ensure that children and families know how to access healthy food during out of school time hours.

Nutrition Education

  • Virginia Cooperative Extension – ACPS Nutrition is partnering with the Virginia Cooperative Extension to bring nutrition education and wellness courses and training to our students, parents, and teachers. Through these classes, participants learn basic nutrition and cooking skills, grocery shopping strategies, and family-friendly physical activities. By ensuring that our parents have the tools they need at home, allows us to help our students access nutritious foods even when school is out.
  • Internships — Provide internship opportunities for dietetic interns (individuals training to become Registered Dietitian Nutritionists) and graduate students with an interest in school nutrition, food service management, and/or nutrition education. These internships help ACPS Nutrition increase access to new ideas and fresh perspectives while exposing the next generation to a meaningful career in school nutrition.

Community Outreach

  • Stakeholders.  Our stakeholders include our students, parents, faculty, and staff members of ACPS. Engaging with them through surveys, focus groups, and community meetings provides key feedback on how to improve our operations.
  • Local public health and food access groups.  We liaison with community groups such as the School Health Advisory Board, Hunger Free Alexandria, and other City of Alexandria public health departments to connect vital services throughout the city.

We see this as just the beginning for ACPS Nutrition. To further increase access to healthy nutritious food, we are planning on:

  • Eliminating artificial colors and ingredients from our main menus
  • Increasing the frequency of scratch-made and speed scratch entrees
  • Increasing frequency of plant-based, culturally appropriate entrees
  • Reducing our environmental footprint
  • Increasing the frequency of regionally grown, raised or produced menu items

As a major food hub for the City of Alexandria, we have a responsibility to provide quality student-friendly, culturally appropriate foods for our students.  For so many, school may be the only time they receive a meal.  ACPS Nutrition and its stakeholders are passionate about these changes and investment in our students’ futures. It’s efforts like these that help to advance the Action Plan for a Healthy Virginia’s goals of ensuring that all children can reach their full health potential and thrive.

Robyn Douglas, MPP, RDN, SNS
Nutrition Coordinator
School Nutrition Services 
Alexandria City Public Schools

Greetings from VA’s Eastern Shore

Greetings from VA’s Eastern Shore

March 10, 2020

The beauty of VA’s Eastern Shore is matched only by the generous spirit of its residents who volunteer to remove barriers to well-being as they see them. Eastern Shore Healthy Communities (ESHC), a collective impact effort to create well-being, provides the vessel in which organizations collaborate on this shared vision: all residents will report a growing, positive sense of health, well-being, and self-empowerment.

ESHC convened ten years ago over a shared vision to reduce and prevent obesity. At the time, the health district had VA’s greatest adult rate of overweight and obesity. We convened stakeholders from a variety of sectors and organizations, including medical, mental and public health, education, social services, county and town administrators, cooperative extension, business, faith communities, and the YMCA to address the root causes of overweight and obesity.

While we have made tremendous success, the latest data replicates that dubious status. In responses, we have now changed our focus to adopt a broader lens of well-being rather than just obesity. It is a more complete and connected vision. We have added work groups on diversity, equity and inclusion; trauma; and poverty – each of which connects with obesity in unique ways.

Dr. James Felitti, Chief of Kaiser Permanente’s Department of Preventive Medicine in San Diego, one of the now-famous authors of the Adverse Childhood Experiences Study, found that for some people, obesity can be protective. He explained that for those who had experienced a trauma, especially sexual abuse, eating soothed their anxiety, fear, anger or depression. It worked like alcohol, tobacco or methamphetamines. Not eating increased their anxiety, depression, and fear to intolerable levels. While not all people with obesity have been sexually assaulted or experienced a trauma, it is important to consider those who have when communities consider how they will address obesity on the population level.

Working with town and county administrators, the Accomack-Northampton Planning District Commission, public health, and other interested private citizens, ESHC has developed walking trails and coupled that effort with a strong social media campaign to urge citizens to “Walk the Shore.” We have branded a “Healthy Options Restaurants” initiative to insure those eating out have healthy menu options. We have supported our schools in their efforts to adopt Grab and Go Breakfasts and the Community Eligibility Provision (CEP) to provide free meals for all students.

Most recently, however, we have added a Resilient and Trauma-Informed Communities Work Group and our vision is to have all community employers eventually adopt trauma-informed practices and policies.

So far, we have held trauma trainings for these sectors: the courts, social services, clergy, medical, public health, mental health and education. We provided training to all Accomack County Public School teachers, counselors, principals and central office leadership in trauma, held a community screening of the movie, “Paper Tigers.”  We hold monthly telephonic meetings to provide support to and answer questions from those who have taken the training. We want to move our community from trauma aware to trauma sensitive, responsive and informed – the point at which organizations implement resilient and trauma informed policy changes with an ongoing process of continuous improvement and monitoring.

The Action Plan for a Healthy Virginia asks us to consider multiple approaches in our communities when we address obesity, among those it asks us to consider adverse childhood experiences as a possible contributor. ESHC is doing just that with an amazing group of 47 organizations and 99 individual partners. We optimistically expect great things while realistically understanding that culture change takes years. We work towards our vision as if our lives depend on it because for many of us, it does. We look forward to hearing stories from other communities across VA and welcome opportunities to exchange strategies, success and challenges.

Patti Kiger
Eastern Virginia Medical School

Healthy Families, Healthy Virginia

Healthy Families, Healthy Virginia

March 10, 2020

Healthy families make for a healthy Virginia! When schools and families work together, young people have better health outcomes, higher academic achievement, and enhanced social skills,1 whichprepare them to become successful community leaders.

The state of Virginia is filled with visionary school leaders that are partnering with families and their community to support the shared goal of developing healthy environments for all. For example, Lovettsville Elementary School (LES), in northern Virginia, is a 3-time National Healthy Schools Award Winner from the Alliance for a Healthier Generation and offers a variety of opportunities for families to engage in fun, healthy activities together. Lovettsville students created their own healthy smoothie recipes and distributed samples to families attending an event at the school over the weekend. Additionally, LES participates every year in Active Schools’ Take Your Parent to PE Week, which they tout as a “very successful event.” Hugh Brockway, a Physical Education teacher at LES, described the positive impact this event has on his students and their families:

“As the PE teacher, I plan lessons that allow for lots of parent participation and fun! I also use the opportunity to show parents how much PE has changed for the better since they may have been in school. They are so pleased to see that all students are active and engaged, playing and moving to have fun, learning ways to be healthy and learning about why exercise and movement are important. I have also formed relationships with many parents that I did not know previously. Now, those parents are regular volunteers at school and in PE class. The same parents are sharing their experiences with other parents which creates such positivity for our school and PE program.”

Hugh also noted that 95% of the PE classes taught during Take Your Parent to PE Week (49 classes) had family members participating. By modeling ideas like these, Lovettsville Elementary is a wellness leader in their community and is already seeing the growing, positive impact their initiatives are having on students and their families.

Many Virginia parents are also taking action to complement school healthy eating and active living efforts. You can join them too! The following are suggestions to get started:

  • Enjoy meals as a family: Sharing meals with loved ones comes with several benefits for children and adults, including improved nutrition, increased family bonding, and better mental health.2,3 Parents and caregivers can facilitate family fun during mealtime by trying the following activities:
  • Have some fun conversation starters on hand to try out during the meal (e.g., If you had one superpower, what would it be and why? What’s something new you want to learn? For more ideas, see Making the Most of Mealtimes)
  • Decorate and discuss your own placemats with pictures, stickers, etc. that represent your ‘2020 Vision Board’ of hopes, goals, and inspiration for the year!
  • Support healthy practices in schools and out-of-school time programs: There are several ways families and community members can get involved where their children spend time learning and playing. Whether at school, an afterschool program, or summer camp, here are some ways adults can encourage connections and healthy practices for youth:
    • Join a wellness committee – ask your child’s school principal or program leader for information on what already exists and how you can get involved
    • Pack healthy lunches and include a note of encouragement to brighten a child’s day! (Need simple, healthy lunch ideas? Check out Lunch for the Win)
  • Be a visionary in your community: You can be a super [role] model in your community and lead by example! Share your success stories (no matter how small) to inspire and support others who may have the interest but need specific ideas from people who have walked in their shoes. And don’t forget to celebrate your successes with us on Twitter at @HealthierGen using the hashtag #KohlsHealthyAtHome!

By bringing people together in support of these and other local wellness initiatives, your community can be proud of healthier students, families, and an overall healthier Virginia and advance the goals in the Action Plan for a Healthy Virginia. For even more resources and ideas, visit the Alliance for a Healthier Generation’s family engagement hub, created in partnership with Kohl’s for the new Healthy at Home initiative.

Contributors:

Katie Hodgin, Family Engagement National Advisor

Daniel Hatcher, Director of Community Partnerships

 Kayla Bowman, Family Engagement Manager

References

  1. Centers for Disease Control and Prevention. (2018). Parent engagement in schools. Retrieved from: https://www.cdc.gov/healthyyouth/protective/parent_engagement.htm
  2. Dwyer, L., Oh, A., Patrick, H., & Hennessy, E. (2015). Promoting family meals: A review of existing interventions and opportunities for future research. Adolescent Health, Medicine and Therapeutics, 6, 115.
  3. Utter, J., Larson, N., Berge, J. M., Eisenberg, M. E., Fulkerson, J. A., & Neumark-Sztainer, D. (2018). Family meals among parents: Associations with nutritional, social and emotional wellbeing. Preventive Medicine, 113, 7-12.

Collaborating for a Hunger Free Alexandria

Collaborating for a Hunger Free Alexandria  

March 10, 2020

According to Feeding America’s Map the Meal Gap there are over 860,000 Virginians who are food insecure. The US Department of Agriculture’s Economic Research Service defines food insecurity as a lack of consistent access to enough food for a healthy, active life.

In the City of Alexandria, one in five Alexandrians face food hardship. Food hardship is defined as irregular access to affordable, healthy meals. Children are disproportionately affected. At 15%, Alexandria has the highest child poverty rate in Northern Virginia and 61% of children in Alexandria Public Schools are eligible for free or reduced-price meals. This snapshot demonstrates that hunger is a health and social justice issue that needs addressing in Alexandria and the rest of the Commonwealth. As a state, we will be unable to reach our goals for economic prosperity if all members of the Commonwealth cannot reach their full health potential due to hunger and food insecurity.

Food insecurity negatively impacts physical and mental health. It can lead to numerous health problems and have a significant impact on the short and long-term development of children. For example, food insecure children are more likely to struggle in school and other social settings. Food insecurity can also lead to or heighten the severity of high blood pressure, heart disease, Type 2 diabetes, and obesity. Food insecure households are more likely to have higher healthcare costs, or refrain from seeking the care they need due to financial reasons. This perpetuates the cycles of poverty, food insecurity, and negative health outcomes. 

The Action Plan for a Healthy Virginia challenges communities across the Commonwealth to actively lead and advocate for healthy communities. At Hunger Free Alexandria (HFA), we believe that the most important part of what we do is bringing people together to discuss hunger and food equity in Alexandria.

HFA is a community-based coalition of more than 20 food providers, faith-based communities, schools, social service organizations, and advocates for ending hunger. HFA was created to address the issue of food access and in doing so build a stronger Alexandria, which was identified as an important need in the Partnership for a Healthier Alexandria 2014 analysis and report on hunger, “Toward an End to Hunger in Alexandria,”  that examined the emergency food system, access to and utilization of government food assistance programs, and the role of the private sector in food access within Alexandria.

HFA’s mission is to coordinate community efforts to raise awareness of food insecurity and to increase reliable access to nutritious, culturally appropriate food in Alexandria. We convene our partners bi-monthly to discuss needs, gaps, and redundancies. Hunger is a complex social justice and public health issue. In order to address hunger, people and organizations from all sectors must collaborate, so the diversity of our partners’ backgrounds and areas of expertise is crucial. For example, one organization does not have the capacity to eradicate hunger alone, just as one organization does not understand or represent all the unique communities that live within the City of Alexandria. 

Together, we are working to implement the Action Plan for a Healthy Virginia by:

  • serving as a hub for collection and dissemination of resources and updates and distributes City of Alexandria Food Assistance Resource Schedule.
  • raising awareness about hunger in the city by planning activities for World Hunger Day (October 16th–which we have rebranded as Alexandria Food Day). On Alexandria Food Day 2019 we collected over 6,000 pounds of food and hosted a community discussion focusing on food equity in Alexandria.
  •  advocating to the city government for policy changes and initiatives to help address hunger and food insecurity. For example, in 2019, HFA advocated for the establishment of an Alexandria City Food Warehouse, which is now food storage space for the largest food distribution organization in the city, ALIVE!
  • facilitating the creation of new food assistance services, and raising and distributing grant money through the Hunger Free fund. 

Over the years, we have learned that strong collaborations depend on new ideas and voices. HFA’s goals for 2020 are to increase access to quality fresh produce and increase membership in Alexandria. There is always room to expand and include new types of partners in the fight against hunger, especially as we hope to include more voices of community members directly impacted by food insecurity. Many organizations that serve or distribute food to food insecure households called for the prioritization of increasing access to produce. We heard them loud and clear and are currently working on putting a strategic plan in place to accomplish this goal in 2020.

All communities in the Commonwealth can benefit from identifying who is currently involved in your food “landscape” (e.g. who is providing groceries or meals to people, what retailers or farms donate food to these providers, who gleans at farmers markets, your local government’s SNAP coordinator, etc.) and bringing these players together to discuss successes, areas of improvement, and gaps in service in the community. Partnerships can only expand from there, and no willing voice should be excluded from the conversation.

The power of bringing people together can never be undervalued, and HFA is hoping to capitalize on collaboration in order to create a food secure city. We encourage you to join us.


Ally Barbaro

AmeriCorps VISTA Hunger Free Alexandria

Think about the last time you went to a park. What did you do? What did you see? How did you feel on your way home? You probably did some walking or exercise, saw faces both familiar and new, and left feeling better in mind and body.

The Action Plan for a Healthy Virginia encourages Virginians to engage in regular physical activity. Parks can be a great location to support this goal, as well as multiple other health benefits. Whether it be improved mental health; reduced social isolation and exclusion, chronic disease, and obesity; or indirect benefits of reduced heat islands and stormwater runoff (Gies 2006), parks are an invaluable community asset.

At the Trust for Public Land (TPL), we believe that everyone deserves a park because of the individual and community benefits described above. Similarly, we believe that health, as the World Health Organization says, is a human right. And yet, like health, quality parks are not equitably distributed in America.

Across the U.S., over 100 million residents don’t have a park within a 10 minute walk. TPL, in partnership with NRPA and ULI, leads the 10 Minute Walk Campaign to get America’s mayors to commit to providing high-quality parks to all their residents. Four cities in Virginia—Alexandria, Fairfax, Richmond, and Roanoke—have signed onto the campaign.

Just living close to a park is shown to reduce childhood obesity (Wolch 2011). To create a healthier Virginia its critical that other local communities commit to increasing access to parks. 

But having access to a park is only the beginning. The quality of parks matters too.

At TPL and in organizations across the country, parks leaders are constantly seeking ways to ensure parks are an asset to the community. Arts and culture can play a critical role in achieving this goal. Whether it is using arts to communicate the needs of residents for a new park or hosting a free performance celebrating identity and diversity in a decades-old park, arts and culture is a valuable tool that everyone—even if you don’t consider yourself an artist—can identify with.

Creative Parks, Healthy Communities (CPHC), is an initiative of TPL and the National Association of County and City Health Officials (NACCHO), to help health officials marry the benefits that arts and parks have on community health. The benefits of place-based arts and culture are many and, you may notice, similar to parks. They redress collective trauma, improve social isolation and exclusion, address mental health, and reduce certain chronic diseases (Sonke et. al. 2019). Greater than the sum of their parts, though, arts and culture in parks and public space have the combined power to sustain community capacity, social cohesion, and equitable community development.

What does this all look like in action?

Take one example in Wenatchee, WA: Kiwanis-Methow Park. The community surrounding this small and, until recently, blighted park is predominantly Latino immigrants who, based on a health impact analysis, were disproportionately experiencing mental health issues, lower civic participation, and social isolation. Despite these challenges, spend a day in Wenatchee and you’re left feeling inspired. There’s a sturdy and vibrant cultural tissue connecting the Latino community that surrounds Kiwanis-Methow Park. Mariachi groups, papel picado artists, and the best Mexcian food in the state are all here and serve to promote regular contact with community members.

Given this abundance of arts and culture in Wenatchee, TPL partnered with artists and community organizers to engage community in ways that were familiar and could establish trust between stakeholders, such as holding meetings at Mariachi Festivals and hosting a “Health Wenatchee” festival where community members could visit the park and receive free health resources, meanwhile providing rich and honest input on the park project.

Through years of extensive engagement, the results are remarkable and the park beautiful. There are 4,700 residents who live within a 10 minute walk of a high quality park. Wenatchee residents fought hard to fund a kiosko, or pavilion, in the heart of Kiwanis-Methow Park. “The kiosko will be a place where the community gathers, a central point for our pachangas (parties),” says Teresa Bendito, a young parks advocate who co-founded the grassroots organization Parque Padrinos.

This capacity building around the park has supported advocacy in other dimensions of community life. In 2018, The Trust for Public Land and Parque Padrinos partnered with the Latino Community Fund of Washington (LCF) to increase voter turnout in South Wenatchee. With training and stipends from LCF, Padrinos knocked on 3,500 doors and made 4,200 phone calls to Latino voters in Wenatchee. When the ballots were tallied, Latino voter turnout increased from 10 to 30 percent. Compared to the last two midterm elections, voting by Latinos under the age of 35 increased by more than 200 percent!

As illustrated in the Kiwanis-Methow Park example, what starts as a park renovation can become a social movement. When the process of creating public art engages people in the neighborhood in a sensitive and genuine manner, it can be profoundly transformative and improve the health of a community.

At TPL, we believe the most empowering public art comes from envisioning by the community itself. There are invaluable voices in your community that can shape not just how many parks are accessible, but symbolize your community identity as resilient, creative, and healthy. So the next time you are thinking about how to promote physical activity in your community, consider how you might create better parks; parks that inspire and engage.

You can learn more about your municipalities parks on ParkServe. Have more questions? Perhaps they are answered on Parkology? Reach out to geneva.vest@tpl.org for more.

Geneva Vest
Program Coordinator of Creative Placemaking
The Trust for Public Land

Works Cited

Gies, Erica. (2006). The Health Benefits of Parks. The Trust for Public Land.

Sonke, J., Golden, T., Francois, S., Hand, J., Chandra, A., Clemmons, L., Fakunle, D., Jackson, M.R., Magsamen, S., Rubin, V., Sams, K., Springs, S. (2019). Creating Healthy Communities through Cross-Sector Collaboration [White paper]. University of Florida Center for Arts in Medicine / ArtPlace America

Wolch, J., Jerrett, M., Reynolds, K., Mcconnell, R., Chang, R., Dahmann, N., … Berhane, K. (2011). Childhood obesity and proximity to urban parks and recreational resources: A longitudinal cohort study. Health & Place, 17(1), 207–214. doi: 10.1016/j.healthplace.2010.10.001

High-Quality, Beautiful Parks Makes for a Healthier Virginia

High-Quality, Beautiful Parks Makes for a Healthier Virginia

January 24, 2020

In this blog, Geneva Vest, Program Coordinator of Creative Placemaking for The Trust for Public Land, shares how health officials an marry the benefits that arts and parks to promote community health. According to Geneva, “What starts as a park renovation can become a social movement…There are invaluable voices in your community that can shape not just how many parks are accessible, but symbolize your community identity as resilient, creative, and healthy.”

Think about the last time you went to a park. What did you do? What did you see? How did you feel on your way home? You probably did some walking or exercise, saw faces both familiar and new, and left feeling better in mind and body.

The Action Plan for a Healthy Virginia encourages Virginians to engage in regular physical activity. Parks can be a great location to support this goal, as well as multiple other health benefits. Whether it be improved mental health; reduced social isolation and exclusion, chronic disease, and obesity; or indirect benefits of reduced heat islands and stormwater runoff (Gies 2006), parks are an invaluable community asset.

At the Trust for Public Land (TPL), we believe that everyone deserves a park because of the individual and community benefits described above. Similarly, we believe that health, as the World Health Organization says, is a human right. And yet, like health, quality parks are not equitably distributed in America.

Across the U.S., over 100 million residents don’t have a park within a 10 minute walk. TPL, in partnership with NRPA and ULI, leads the 10 Minute Walk Campaign to get America’s mayors to commit to providing high-quality parks to all their residents. Four cities in Virginia—Alexandria, Fairfax, Richmond, and Roanoke—have signed onto the campaign.

Just living close to a park is shown to reduce childhood obesity (Wolch 2011). To create a healthier Virginia its critical that other local communities commit to increasing access to parks. 

But having access to a park is only the beginning. The quality of parks matters too.

At TPL and in organizations across the country, parks leaders are constantly seeking ways to ensure parks are an asset to the community. Arts and culture can play a critical role in achieving this goal. Whether it is using arts to communicate the needs of residents for a new park or hosting a free performance celebrating identity and diversity in a decades-old park, arts and culture is a valuable tool that everyone—even if you don’t consider yourself an artist—can identify with.

Creative Parks, Healthy Communities (CPHC), is an initiative of TPL and the National Association of County and City Health Officials (NACCHO), to help health officials marry the benefits that arts and parks have on community health. The benefits of place-based arts and culture are many and, you may notice, similar to parks. They redress collective trauma, improve social isolation and exclusion, address mental health, and reduce certain chronic diseases (Sonke et. al. 2019). Greater than the sum of their parts, though, arts and culture in parks and public space have the combined power to sustain community capacity, social cohesion, and equitable community development.

What does this all look like in action?

Take one example in Wenatchee, WA: Kiwanis-Methow Park. The community surrounding this small and, until recently, blighted park is predominantly Latino immigrants who, based on a health impact analysis, were disproportionately experiencing mental health issues, lower civic participation, and social isolation. Despite these challenges, spend a day in Wenatchee and you’re left feeling inspired. There’s a sturdy and vibrant cultural tissue connecting the Latino community that surrounds Kiwanis-Methow Park. Mariachi groups, papel picado artists, and the best Mexcian food in the state are all here and serve to promote regular contact with community members.

Given this abundance of arts and culture in Wenatchee, TPL partnered with artists and community organizers to engage community in ways that were familiar and could establish trust between stakeholders, such as holding meetings at Mariachi Festivals and hosting a “Health Wenatchee” festival where community members could visit the park and receive free health resources, meanwhile providing rich and honest input on the park project.

Through years of extensive engagement, the results are remarkable and the park beautiful. There are 4,700 residents who live within a 10 minute walk of a high quality park. Wenatchee residents fought hard to fund a kiosko, or pavilion, in the heart of Kiwanis-Methow Park. “The kiosko will be a place where the community gathers, a central point for our pachangas (parties),” says Teresa Bendito, a young parks advocate who co-founded the grassroots organization Parque Padrinos.

This capacity building around the park has supported advocacy in other dimensions of community life. In 2018, The Trust for Public Land and Parque Padrinos partnered with the Latino Community Fund of Washington (LCF) to increase voter turnout in South Wenatchee. With training and stipends from LCF, Padrinos knocked on 3,500 doors and made 4,200 phone calls to Latino voters in Wenatchee. When the ballots were tallied, Latino voter turnout increased from 10 to 30 percent. Compared to the last two midterm elections, voting by Latinos under the age of 35 increased by more than 200 percent!

As illustrated in the Kiwanis-Methow Park example, what starts as a park renovation can become a social movement. When the process of creating public art engages people in the neighborhood in a sensitive and genuine manner, it can be profoundly transformative and improve the health of a community.

At TPL, we believe the most empowering public art comes from envisioning by the community itself. There are invaluable voices in your community that can shape not just how many parks are accessible, but symbolize your community identity as resilient, creative, and healthy. So the next time you are thinking about how to promote physical activity in your community, consider how you might create better parks; parks that inspire and engage.

You can learn more about your municipalities parks on ParkServe. Have more questions? Perhaps they are answered on Parkology? Reach out to geneva.vest@tpl.org for more.

Geneva Vest

Program Coordinator of Creative Placemaking

The Trust for Public Land

Works Cited

Gies, Erica. (2006). The Health Benefits of Parks. The Trust for Public Land.

Sonke, J., Golden, T., Francois, S., Hand, J., Chandra, A., Clemmons, L., Fakunle, D., Jackson, M.R., Magsamen, S., Rubin, V., Sams, K., Springs, S. (2019). Creating Healthy Communities through Cross-Sector Collaboration [White paper]. University of Florida Center for Arts in Medicine / ArtPlace America

Wolch, J., Jerrett, M., Reynolds, K., Mcconnell, R., Chang, R., Dahmann, N., … Berhane, K. (2011). Childhood obesity and proximity to urban parks and recreational resources: A longitudinal cohort study. Health & Place, 17(1), 207–214. doi: 10.1016/j.healthplace.2010.10.001